Privacy policy

Novpel respects your privacy. This Privacy Policy explains how Changchun Mingjiang Trading Co., Ltd., operating as Novpel (“we,” “us,” or “our”), collects, uses, and shares personal information when you visit https://novpel.com, purchase our jewelry, accessories, or decorative items, request personalization, or contact us.

1. Information We Collect

Depending on how you interact with us, we collect the following information:

  • Contact information: Your name, email address, telephone number, and billing and shipping addresses.

  • Order information: Products purchased, selected materials, finishes, sizes, chain lengths, quantities, payment status, and order history.

  • Personalization information: Names, dates, messages, or other details you submit for an eligible customized item.

  • Customer service information: Messages, product photographs, and information you provide when asking about jewelry care, delivery, returns, or other order issues.

  • Technical and usage information: IP address, browser and device information, referral sources, pages viewed, product interactions, and cookie or similar identifiers.

  • Marketing preferences: Your subscription status and choices about promotional communications.

Payment information is processed by the payment providers available at checkout. We receive information needed to confirm and manage your payment, but not your full payment card number.

Please provide only the information needed for your order or inquiry. Do not submit sensitive personal information in engraving requests or customer service messages.

2. Where Information Comes From

We collect information directly from you, automatically through your use of our website, and from service providers that support our store, such as Shopify, payment processors, delivery providers, and, where enabled, analytics and advertising partners.

3. How We Use Information

We use personal information to:

  • Process payments and fulfill orders for jewelry, accessories, and decorative items.

  • Prepare eligible personalized products using the instructions you provide.

  • Send order confirmations, shipping updates, and service messages.

  • Answer questions about product options, sizing, care, and availability.

  • Review returns, refunds, delivery issues, and product complaints.

  • Maintain website functionality, detect fraud, and protect our customers and business.

  • Understand website performance and improve our products and shopping experience.

  • Send promotional communications where permitted and consistent with your choices.

  • Measure advertising and, where enabled and permitted, provide relevant advertising.

  • Maintain records and meet applicable legal obligations.

Where applicable law requires a legal basis, we rely on performing our contract with you, complying with legal obligations, legitimate interests such as operating and securing our store, or your consent. You may withdraw consent where processing is based on consent.

4. How We Share Information

We share information as needed with:

  • Shopify and store service providers that host and support our online store.

  • Payment processors that process transactions and help prevent fraud.

  • Fulfillment and delivery providers that prepare and deliver orders.

  • Personalization providers, where relevant, that need your submitted customization details to produce your item.

  • Customer support and technology providers that help us manage inquiries and operate the website.

  • Analytics and advertising partners, where their services are enabled and subject to applicable consent requirements and your privacy choices.

  • Professional advisers or authorities where necessary to meet legal obligations, address disputes, or protect legal rights.

Information may also be disclosed as part of a merger, acquisition, or transfer of our business, subject to applicable requirements.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support functions such as shopping carts, checkout, security, and saved preferences.

Where enabled, analytics and advertising technologies may also collect information about browsing activity, product views, and purchases to help measure website performance and advertising results.

Where required, we request consent before using nonessential cookies or similar technologies. You can manage available choices through our website’s privacy controls and your browser settings. Blocking certain cookies may affect website features.

6. Advertising and AppLovin

Where we use AppLovin advertising or measurement services, information such as device or browser identifiers, IP address, referral information, and events such as product views or purchases may be collected or shared to measure campaigns and support advertising, subject to applicable requirements and your choices.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/

AppLovin’s privacy policy also explains its available privacy and advertising choices. Those choices are separate from requests you submit directly to Novpel.

7. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you.

  • Correct inaccurate information.

  • Request deletion of personal information.

  • Receive a portable copy of eligible information.

  • Restrict or object to certain processing.

  • Withdraw consent where applicable.

  • Opt out of targeted advertising or activities treated as a sale or sharing of personal information under applicable law.

  • Appeal a privacy request decision where that right applies.

Advertising disclosures described in this policy may constitute “sale,” “sharing,” or targeted advertising under certain privacy laws, even when no money is exchanged.

To submit a request, email service@novpel.com with the subject line Privacy Request. Please describe your request and provide enough information for us to locate the relevant records.

We may need to verify your identity. An authorized agent may submit a request where permitted, subject to verification of their authority. We respond within the time required by applicable law and do not discriminate against you for exercising applicable privacy rights.

Where required by law, we treat recognized opt-out preference signals, including Global Privacy Control, as a request to opt out for the browser or device sending the signal.

If you believe your request was handled incorrectly, contact us to request a review. You may also complain to the relevant data protection authority where applicable.

8. Marketing Communications

You can unsubscribe from promotional emails using the unsubscribe link in an email or by contacting us.

Unsubscribing from marketing does not stop necessary messages about purchases, personalization requests, shipping, refunds, or other service matters.

9. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, handling after-sales requests, maintaining business records, preventing fraud, and meeting legal obligations.

Retention depends on the type of information, the purpose for which it was collected, and applicable recordkeeping requirements. Personalization details linked to an order may be retained with order records when needed for fulfillment or resolving a dispute.

10. International Processing

We operate from China, and Shopify and other providers may process information in other countries. Those countries may have different data protection rules.

Where applicable law requires safeguards for international transfers, we use the safeguards required for the relevant transfer.

11. Security

We use reasonable measures designed to protect personal information. However, no internet transmission or storage system is completely secure.

Please do not send full payment card details or account passwords by email.

12. Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect their personal information.

If you believe a child has provided personal information to us, contact us so we can review and address the matter.

13. Third-Party Links

Our website may link to other websites or services. Their privacy practices are governed by their own policies. Please review those policies before providing personal information.

14. Changes to This Policy

We may update this policy to reflect changes in our business, services, or applicable requirements. We will update the date above and provide additional notice where required.

15. Contact Us

Brand: Novpel
Operated by: Changchun Mingjiang Trading Co., Ltd.
Business License Entity: Changchun Mingjiang Trading Co., Ltd.
Email: service@novpel.com
Phone: +1 6282018164
Website: https://novpel.com

Registered Address:
Room 3302-4, Building 4, Phase I,
Changchun Hengda Dushi Plaza,
Intersection of Yumin Road and Yuanda Street,
Erdao District, Changchun, Jilin, China